diff --git a/components/index/cards/campfire-flagship.js b/components/index/cards/campfire-flagship.js
index c1bcd303..a5df5ab0 100644
--- a/components/index/cards/campfire-flagship.js
+++ b/components/index/cards/campfire-flagship.js
@@ -62,7 +62,7 @@ export default function CampfireFlagship() {
             <Buttons
               id="campfire-flagship-join"
               icon="enter"
-              link="https://flagship.campfire.hackclub.com"
+              link="https://flagship.hackclub.com?utm_source=site_card"
               target="_blank"
               rel="noopener"
               sx={{
diff --git a/lib/cta.json b/lib/cta.json
index 3af8b586..b3239940 100644
--- a/lib/cta.json
+++ b/lib/cta.json
@@ -31,6 +31,6 @@
         "descriptionColor": "white",
         "buttonText": "JOIN NOW",
         "buttonColor": "#2b2b59",
-        "link": "https://flagship.campfire.hackclub.com"
+        "link": "https://flagship.hackclub.com/?utm_source=site_cta"
     }
 ]
\ No newline at end of file
diff --git a/pages/index.js b/pages/index.js
index 6b18393d..39b48bf3 100644
--- a/pages/index.js
+++ b/pages/index.js
@@ -60,8 +60,8 @@ const ANNOUNCEMENTS = [
     id: 'campfire-flagship',
     expiresAt: new Date('2026-02-20'),
     copy: 'Code with your favorite YouTubers at a Game Jam!',
-    caption: 'Spend up to 60 hours building games, earn a ticket to attend. Join us in LA this February!',
-    href: 'https://flagship.campfire.hackclub.com',
+    caption: 'Spend up to 60 hours building games, earn a ticket to attend. Join us in LA with YouTubers like Michael Reeves this February!',
+    href: 'https://flagship.hackclub.com?utm_source=site_announcement',
     imgSrc: 'https://hc-cdn.hel1.your-objectstorage.com/s/v3/533c527e1ab6a77f_smore.png'
   },
   {